If you’ve been tasked with writing a magazine article about East London, or are reviewing a bar, restaurant, pub, market or road in the area, don’t worry.
The trendy Hackney locals realise it can be difficult to come up with hip adjectives and arty, bearded ways to describe the scenesters and alternative moustache-wearing crowd you’re expecting to find while stumbling through the borough’s experimental decor.
So if you’re unsure of what words to include in your copy, here are some hints gathered from other well-known guides and newspapers, which will undoubtedly serve you well when portraying a clichéd view of London’s area du jour.
Handy tip: Grabbing a pen and checking them off as you go will help to make sure you don’t use the word “hipster” twice in one sentence.
“But how does it work in practice?” I hear you wonder.
Like I said, don’t worry. These words apply to any East London establishment you wish to describe.
e.g. Car-boot sales
And city farms, where even if the terms aren’t appropriate, they can still be used:
Brilliant: ‘East London Buzzword Checklist’ http://t.co/7vXBl0Dj
Every time a writer uses the word “hipster” in an article about East London, a trendy urban fox dies. http://t.co/BJZWRA11
This is good on the tiresome clichés about East London: http://t.co/0gVI0RnQ
Emm in London says
Ha ha, brilliant! I have to agree, I get a bit weary of the word “hipster” popping up in reference to Dalston and east London all the time, as if I can’t possibly enjoy myself in a place if someone else in the neighbourhood is wearing skinny jeans.
It’s just a bit boring. And negative. Everyone’s a hipster these days, and it just seems to be a go-to term for anyone who dares to step out of their house in (as you say) skinny jeans and a pair of raybans. Which is most of London…