When was the last time you went to Bloomsbury?

Not for work. Not on your way to somewhere else. I mean: when did you last find yourself with not much on, and decide that the only way to save yourself from a swirling, brain dead hypnosis at the hands of Married At First Sight USA Series 3 would be the streets between Holborn and Kings Cross? It’s ok, you can admit it. You never have. It’s fine that you just glide past this bit of London without giving it a second thought, it’s fine that you’re not really that bothered because you’d rather just go somewhere else. It’s cool, I get it. You’re not bothered. But here’s why you should be.